Fortune 500 marketing strategist Robert Michael Fried has guided the marketing and licensing direction for companies like Motorola, Nautilus, bebe eyewear, Revlon eyewear, Marantz stereo, the Planet line of environmentally-friendly products and several Silicon Valley high-tech firms. He is a frequent guest lecturer on corporate and college campuses including Medtronic, Wells Fargo, NYU, UCLA, USC, Providence College and The Naval Post Graduate School. He is the founder of Brandmark Marketing Consulting and Thirdwind, a company dedicated to empowering people to achieve their professional and personal goals. He lives in Carmel, California, above the sea.

Heartfelt Marketing at PC

Unfortunately, almost everyone is impacted by cancer – whether directly or indirectly. As a small group of Providence College faculty, graduate and undergraduate students, we focus on the humanity beyond our business studies. This heartfelt project has allowed us to achieve this goal by devising an effective, and efficient marketing plan that makes this E-Book accessible to virtually everyone, as a team. We hope our contributions can be a valuable resource to many and, hopefully, make a difference in their lives.